Wilhelm Textil® with a new trade fair appearance – Lineapelle H/W 2017
From October 4th to 6th 2017 “Lineapelle” trade fair for Autumn/Winter Season 2018/19 took place in Milano/Italy.
Primary focus for Wilhelm Textil was the response of visitors and customers to their brand new designed fair stand.
Natural materials and an elaborated stand concept were inviting customers for initial business contacts and discussions in a real pleasant and discrete atmosphere. The feedback was positive throughout the exhibition, which allows Wilhelm Textil® to look back on a very successful event in the “new outfit”.
In spite of a new stand location in hall 9, caused by an adjusted layout and increased stand space, there was a positive rise of visitors’ frequency to be stated at the booth.
Interesting and constructive conversations were held and newest trends and colors for Autumn/Winter 2018/19 were presented. The main target is now to follow up the projects and possibly benefit from the optimistic mood in the market.
Analysis of the fair is in full progress and prospective projects will be followed up intensively.